The German Hosting Market 2025: The main providers and their brands at a glance

The hosting market in Germany is a central pillar of the digital infrastructure, providing businesses and individuals access to powerful web solutions. This article analyses which companies represent the key brands and how they shape the market.

How big is the German web hosting market?

According to current studies, the German web hosting market in 2025 is expected to generate a revenue of approximately €9.93 billion. Forecasts suggest that the market will experience strong growth in the coming years, with an average annual growth rate (CAGR) of 15.55%. This growth would lead to an estimated market volume of €17.70 billion by 2029, highlighting the increasing importance of digital infrastructure and the rising demand for hosting services in Germany.

Regarding the context: The global web hosting market is expected to reach a revenue volume of approximately 175.70 billion euros by 2025, according to studies. This growth reflects the increasing digitalisation and the rising demand for reliable hosting services, driven by the expansion of cloud infrastructures and the increasing need for scalable solutions. Germany is estimated to contribute around 9.93 billion euros to this figure, representing about 5.6% of the global revenue, highlighting Germany's strong position within Europe.

Tip: Discover who the largest web hosting providers in Germany are.

Who are the leading providers in the German hosting market and which brands are behind them?

The German hosting market is characterised by a variety of established providers competing for customers' favour. But who are the key players dominating the market and which brands are behind the big names?

United Internet AG

The largest provider in the German hosting market is United Internet AG, represented by several strong brands. These include IONOS, STRATO, InternetX, United-Domains, and World4You, with the latter specifically serving the Austrian market.

GoDaddy, Inc.

Another significant player in the German hosting market is the internationally operating GoDaddy, Inc.. The company is primarily represented in Germany by the brands DomainFactory and Host Europe, and is one of the globally leading providers of hosting and domain services.

1blu AG

Another important player in the German hosting market is the 1blu AG, which operates with a wide variety of brands. These include 1blu.de, evanzo.de, Greatnet.de, the NetService24 GmbH with the brands paxango and domain24, as well as pro.Vider.de. These brands cater to different target groups and hosting needs, making 1blu AG a versatile provider in Germany.

ANEXIA Internetdienstleistungs GmbH

The ANEXIA Internetdienstleistungs GmbH is also a key player in the German hosting market. With the brands anexia.com and netcup.com, the company offers powerful hosting solutions and has made a name for itself, especially among technically savvy users and businesses. Anexia combines innovative technologies with a wide range of hosting services.

WIIT Gruppe

The Italian WIIT Gruppe is another significant player in the German hosting market, known for its specialised subsidiary companies. The group's brands include myLoc managed IT AG, Mivitec GmbH, Boreus Rechenzentrum GmbH, Global Access Internet Services GmbH, and Lansol GmbH. These companies offer tailored hosting and IT solutions for various target groups, from private customers to large enterprises, highlighting WIIT Gruppe's strong market presence in Germany.

group.one

Formed from the merger of the Swedish group.ONE and the German dogado group, group.one is one of the key players in the European and German hosting markets, bringing together a variety of brands under its umbrella organisation to cater to different target groups and needs.

The group.one has acquired numerous providers over the years and successfully maintained them as independent brands. These include one.com, dogado.de, alfahosting.de, checkdomain.de, websitebutler.de, KAMP Netzwerkdienste GmbH, and Profihost GmbH. Each of these brands remains specialised in their target audience and specific offerings, allowing group.one to offer a diverse portfolio – from traditional hosting services to specialised managed solutions and services for small and medium-sized enterprises (SMEs). By maintaining the independent identity of these brands, the group combines local expertise with the strength of an international network.

In addition, in the past, group.one has acquired numerous smaller providers and integrated them into its current corporate structure. Acquired brands include Hostloco and IT-BOX (both in 2014), PS-Webhosting.de and Space² (both in 2015), as well as Your Personal Hoster GmbH (YoPeHo) in the same year. Further acquisitions include media:Webline AG (Tophoster.de) and Candan the web company (both in 2016), followed by BUSYMOUSE Business Systems GmbH, Speicherhosting GmbH, and Hosting-Agency until 2017. Providers like WebControl GmbH and Hostingparadise GmbH (2018), AIXPRO and NetGrow GmbH (2019), as well as Campusspeicher.de and Robhost GmbH (2021) were also integrated into the corporate structure. This targeted consolidation enables group.one to strengthen its market position and offer a wide range of hosting solutions while preserving the expertise of the acquired providers.

Under easyname GmbH, group.one brings together several established Austrian hosting brands, including Emerion WebHosting GmbH, Sprit.org, Webspace.at, and domainname.at. These providers primarily serve the Austrian market with reliable hosting solutions and a strong regional focus to optimally support local customers.

Under the METANET AG, group.one brings together renowned Swiss hosting providers such as Xelon AG and webstyle GmbH. These brands offer hosting and cloud solutions specifically tailored to the needs of the Swiss market, known for their high quality, reliability, and local expertise.

The group.one also strengthens its international presence through strategic partnerships and acquisitions of established providers in various markets. These include hostnet.nl in the Netherlands, webhosting-c4.cz in the Czech Republic, as well as webglobe.com, which particularly stands out in the Czech and Slovak markets. These expansions highlight group.one's focus on broad European market coverage.

Further relevant individual brands

In addition to the major providers that consolidate multiple brands under their umbrella, there are also numerous independent companies operating in the German hosting market under their own brand.

Among the major players focusing on their own infrastructure and targeting business customers are Hetzner Online GmbH and OVH Groupe SA with their brand OVHcloud. Both providers are known for their powerful data centres, scalable cloud solutions, and dedicated servers tailored specifically to the needs of businesses and developers.

In addition to the major providers, there are many smaller German players that have specialised in the needs of SMEs and private customers. These include the Neue Medien Münnich GmbH with the brand ALL-INKL.COM, known for its reliable support and simple hosting solutions, as well as the Mittwald CM Service GmbH & Co. KG, which focuses on tailored hosting services for agencies and businesses. Also among these specialised providers are the Contabo GmbH, known for its affordable server offerings, the webgo GmbH, recognised for its personal customer service, and the goneo Internet GmbH, offering hosting packages for beginners and small businesses.

In addition to the providers and brands mentioned here, there are of course many other smaller, independent web hosts active in the German market, often standing out with individual solutions and personalised service.

The web hosting market in Germany in 2025 shows a clear division between large, internationally operating providers with multiple brands and smaller, specialised players targeting SMEs and private customers. While global players dominate through acquisitions and expanding their own infrastructure, smaller providers excel with individualised service and regional proximity. This diverse offering reflects the growing importance of digital solutions and the varying needs of the German customer landscape.

Find the right web hosting provider for your individual needs now! Compare services, prices, and support, and start today with the perfect hosting package.

Our article is based on our own experiences and research, as well as information from external sources.

Sources & further links on the topic:

https://de.statista.com/outlook/tmo/it-services/it-outsourcing/web-hosting/deutschland
https://de.statista.com/outlook/tmo/it-services/it-outsourcing/web-hosting/weltweit

Image credit:
Pete Linforth on Pixabay