The German hosting market 2025: key providers and their brands at a glance

How large is the German web hosting market?

According to current studies, the German web hosting market in 2025 is expected to generate revenue of around €9.93 billion. Forecasts indicate the market will see strong growth in the following years, with a compound annual growth rate (CAGR) of 15.55%. This growth would result in an estimated market volume of €17.70 billion by 2029, underscoring the increasing importance of digital infrastructure and the rising demand for hosting services in Germany.

For context: the global web hosting market is, according to studies, expected to reach revenue of around €175.70 billion in 2025. This growth reflects increasing digitalisation and the rising need for reliable hosting services, driven by the expansion of cloud infrastructures and growing demand for scalable solutions. Germany contributes an estimated €9.93 billion to this total. This corresponds to roughly 5.6% of global revenue, underlining Germany's strong position within Europe.

Tip: Find out which the largest web hosting providers in Germany are.

What are the leading providers in the German hosting market and which brands stand behind them?

The German hosting market is characterised by a range of established providers competing for customers' favour. But who are the key players that dominate the market and which brands stand behind the big names?

United Internet AG

The largest provider in the German hosting market is United Internet AG, which is represented by several strong brands. These include IONOS, STRATO, InternetX, United-Domains and World4You, the latter of which serves the Austrian market in particular.

GoDaddy, Inc.

Another major player in the German hosting market is the internationally active GoDaddy, Inc.. The company is represented in Germany primarily by the brands DomainFactory and Host Europe, and is among the world's leading providers of hosting and domain services.

1blu AG

Another important player in the German hosting market is 1blu AG, which operates a broad portfolio of brands. These include 1blu.de, evanzo.de, Greatnet.de, the NetService24 GmbH with the brands paxango and domain24, as well as pro.Vider.de. These brands cover different target groups and hosting needs, making 1blu AG a versatile provider in Germany. During 2025, manitu was also added to the 1blue portfolio as part of an acquisition.

ANEXIA Internetdienstleistungs GmbH

The ANEXIA Internetdienstleistungs GmbH is also one of the notable players in the German hosting market. With the brands anexia.com and netcup.com, the company offers high-performance hosting solutions and has built a reputation particularly among technically proficient users and businesses. Anexia combines innovative technologies with a broad range of hosting services.

WIIT Gruppe

The Italian WIIT Gruppe is another significant player in the German hosting market, notable for its specialised subsidiaries. The group's brands include the myLoc managed IT AG, Mivitec GmbH, Boreus Rechenzentrum GmbH, Global Access Internet Services GmbH and the Lansol GmbH. These companies provide tailored hosting and IT solutions for a range of customers, from private clients to large enterprises, and underline the strong market presence of the WIIT Gruppe in Germany.

group.one

Formed from a merger of the Swedish group.ONE and the German dogado group, group.one is one of the central players in the European and German hosting market and brings together a number of brands under its umbrella organisation, each addressing different target groups and needs.

group.one has over the years acquired numerous providers and successfully continued them as independent brands. These include, among others, one.com, dogado.de, alfahosting.de, checkdomain.de, websitebutler.de, KAMP Netzwerkdienste GmbH and Profihost GmbH. Each of these brands remains specialised in its target audience and specific offering, enabling group.one to provide a broad portfolio – from classic hosting services to specialised Managed solutions and services for small and medium-sized enterprises (SMEs). By retaining the independent identity of the brands, the group combines local expertise with the strength of an international network.

In addition, group.one has historically acquired a number of smaller providers and integrated them into its current corporate structure. Acquired brands include, among others, Hostloco and IT-BOX (both 2014), PS-Webhosting.de and Space² (both 2015), as well as Your Personal Hoster GmbH (YoPeHo) in the same year. Further acquisitions comprise media:Webline AG (Tophoster.de) and Candan the web company (both 2016), followed by BUSYMOUSE Business Systems GmbH, Speicherhosting GmbH and Hosting-Agency through 2017. Providers such as WebControl GmbH and Hostingparadise GmbH (2018), AIXPRO and NetGrow GmbH (2019), as well as Campusspeicher.de and Robhost GmbH (2021) have also been incorporated into the corporate structure. This targeted consolidation allows group.one to strengthen its market position and offer a wide range of hosting solutions while preserving the expertise of the acquired providers.

Under the easyname GmbH the group.one brings together several established Austrian hosting brands, including Emerion WebHosting GmbH, Sprit.org, Webspace.at and domainname.at. These providers primarily serve the Austrian market with reliable hosting solutions and a strong regional focus to support customers locally.

Under the METANET AG the group.one brings together renowned Swiss hosting providers such as Xelon AG and webstyle GmbH. These brands offer hosting and cloud solutions specifically tailored to the needs of the Swiss market and represent high quality, reliability and local expertise.

The group.one also strengthens its international presence through strategic partnerships and acquisitions of established providers in various markets. These include hostnet.nl in the Netherlands, webhosting-c4.cz in the Czech Republic, and webglobe.com, which is particularly active in the Czech and Slovak markets. These expansions underline group.one's focus on broad European market coverage.

Other relevant standalone brands

In addition to the major providers that bring multiple brands together under one roof, there are also numerous independent companies active on the German hosting market with their own brand.

Among the major players focusing on their own infrastructure and targeting business customers are Hetzner Online GmbH and OVH Groupe SA with its brand OVHcloud. Both providers are characterised by powerful data centres, scalable cloud solutions and dedicated servers, specifically tailored to the requirements of businesses and developers.

In addition to the large providers, there are many smaller German players that specialise in the needs of SMEs and private customers. These include the Neue Medien Münnich GmbH with the brand ALL-INKL.COM, known for its reliable support and simple hosting solutions, as well as Mittwald CM Service GmbH & Co. KG, which focuses on tailor-made hosting services for agencies and businesses. Also among these specialised providers are Contabo GmbH, noted for its affordable server packages, the webgo GmbH, distinguished by personal customer service, and the goneo Internet GmbH, which offers hosting packages for beginners and smaller companies.

In addition to the providers and brands mentioned here, there are of course numerous smaller, independent web hosts active in the German market, often standing out with bespoke solutions and personal service.

The web hosting market in Germany in 2025 shows a clear split between large, internationally operating providers with multiple brands and smaller, specialised players that specifically target SMEs and private customers. While global players dominate through acquisitions and the expansion of their own infrastructure, smaller providers excel with personalised service and regional proximity. This diverse offering reflects the growing importance of digital solutions and the varied needs of the German customer landscape.

Find the right web hosting provider for your individual needs now! Compare services, prices and support and start today with the perfect hosting package.

Updates:

June 2025 - Article and graphic updated following the acquisition of manitu by 1blu.

Our article is based on our own experience and research as well as information from external sources.

Sources & further links on the topic:

https://de.statista.com/outlook/tmo/it-services/it-outsourcing/web-hosting/germany
https://de.statista.com/outlook/tmo/it-services/it-outsourcing/web-hosting/worldwide