Getting started
AI-assisted shop creation
Some providers automatically generate initial pages, layouts, colours, structures and content for your shop based on a few questions. This saves time and makes getting started easier.
Create an Online Shop in the UK: Webshop Builder Systems Compared
Do you want to create an online shop in the UK? Here you'll find a wide selection of suitable offers that provide you with an easy-to-use webshop builder system.
Ideal for expanding your ecommerce business
Diamond
100% Recommendation
Unlimited
Storage Space
Storage Space
5000
Product limit
Product limit
Money-back guarantee
Domain inklusive
Mehrsprachig
Designvorlagen
Tiktok, Instagram
All features
Features
Tariff features
Tiktok
Instagram
Provider features
30 Tage Geld-zurück-Garantie
Money-back guarantee
Tiktok
Instagram
£12.30*
Average price per month
£24.00/Month
Contract term: 12 Months
Tariff details
Price details
Monthly price
£24.00
Offer price
(6 months)
£0.60
Setup fee
Free
Contract term
12 Months
Avg. price/month
£12.30
Cost 12 months
£147.60
Cost 24 months
£435.60
Everything you need to start selling products online
Storage Space
Diamond
100% Recommendation
Storage Space
500
Product limit
Product limit
Money-back guarantee
Domain inklusive
Mehrsprachig
Designvorlagen
Instagram
All features
Features
Tariff features
Instagram
Provider features
30 Tage Geld-zurück-Garantie
Money-back guarantee
Instagram
£13.80*
Average price per month
£18.00/Month
Contract term: 12 Months
Tariff details
Price details
Monthly price
£18.00
Offer price
(3 months)
£1.20
Setup fee
Free
Contract term
12 Months
Avg. price/month
£13.80
Cost 12 months
£165.60
Cost 24 months
£381.60
Sell online fast with our easiest online store builder
Diamond
10 GB
Storage Space
Storage Space
500
Product limit
Product limit
Domain inklusive
Mehrsprachig
Designvorlagen
AI Generator, Tiktok, Instagram
All features
Features
Tariff features
AI Generator
Tiktok
Instagram
Provider features
DDoS protection
365 Tage Support
ISO 27001 certified
Nutzung von Ökostrom
24h Support
AI Generator
Tiktok
Instagram
£16.80*
Average price per month
£26.40/Month
Contract term: 12 Months
Tariff details
Price details
Monthly price
£26.40
Offer price
(6 months)
£7.20
Setup fee
Free
Contract term
12 Months
Avg. price/month
£16.80
Cost 12 months
£201.60
Cost 24 months
£518.40
Deals
1
-
Save 48% on E-Commerce Website Builder
E-Commerce Website Builder Plus Save 48% £1.20 /month for 6 months i...
Sell online fast with our easiest online store builder
Diamond
50 GB
Storage Space
Storage Space
5000
Product limit
Product limit
Domain inklusive
Mehrsprachig
Designvorlagen
AI Generator, Tiktok, Instagram
All features
Features
Tariff features
AI Generator
Tiktok
Instagram
Analytics
Provider features
DDoS protection
365 Tage Support
ISO 27001 certified
Nutzung von Ökostrom
24h Support
AI Generator
Tiktok
Instagram
Analytics
£18.60*
Average price per month
£36.00/Month
Contract term: 12 Months
Tariff details
Price details
Monthly price
£36.00
Offer price
(6 months)
£1.20
Setup fee
Free
Contract term
12 Months
Avg. price/month
£18.60
Cost 12 months
£223.20
Cost 24 months
£655.20
Deals
1
-
Save 48% on E-Commerce Website Builder
E-Commerce Website Builder Plus Save 48% £1.20 /month for 6 months i...
Perfect for bigger shops with higher product volumes
Storage Space
Diamond
100% Recommendation
Storage Space
10000
Product limit
Product limit
Money-back guarantee
Domain inklusive
Mehrsprachig
Designvorlagen
Instagram
All features
Features
Tariff features
Instagram
Provider features
30 Tage Geld-zurück-Garantie
Money-back guarantee
Instagram
£27.30*
Average price per month
£36.00/Month
Contract term: 12 Months
Tariff details
Price details
Monthly price
£36.00
Offer price
(3 months)
£1.20
Setup fee
Free
Contract term
12 Months
Avg. price/month
£27.30
Cost 12 months
£327.60
Cost 24 months
£759.60
Unlimited products, Amazon and eBay integration, and more
Storage Space
Diamond
100% Recommendation
Storage Space
Unlimited
Product limit
Product limit
Money-back guarantee
Domain inklusive
Mehrsprachig
Designvorlagen
Tiktok, Instagram, AI Generator
All features
Features
Tariff features
Tiktok
Instagram
AI Generator
Amazone
eBay
Provider features
30 Tage Geld-zurück-Garantie
Money-back guarantee
Tiktok
Instagram
AI Generator
Amazone
eBay
£40.80*
Average price per month
£54.00/Month
Contract term: 12 Months
Tariff details
Price details
Monthly price
£54.00
Offer price
(3 months)
£1.20
Setup fee
Free
Contract term
12 Months
Avg. price/month
£40.80
Cost 12 months
£489.60
Cost 24 months
£1,137.60
Sell online fast with our easiest online store builder
Diamond
Unlimited
Storage Space
Storage Space
10000
Product limit
Product limit
Domain inklusive
Mehrsprachig
Designvorlagen
AI Generator, Tiktok, Instagram
All features
Features
Tariff features
AI Generator
Tiktok
Instagram
Analytics
Provider features
DDoS protection
365 Tage Support
ISO 27001 certified
Nutzung von Ökostrom
24h Support
AI Generator
Tiktok
Instagram
Analytics
£58.20*
Average price per month
£78.00/Month
Contract term: 12 Months
Tariff details
Price details
Monthly price
£78.00
Offer price
(6 months)
£38.40
Setup fee
Free
Contract term
12 Months
Avg. price/month
£58.20
Cost 12 months
£698.40
Cost 24 months
£1,634.40
Deals
1
-
Save 48% on E-Commerce Website Builder
E-Commerce Website Builder Plus Save 48% £1.20 /month for 6 months i...
Sell online fast with our easiest online store builder
Diamond
Unlimited
Storage Space
Storage Space
Unlimited
Product limit
Product limit
Domain inklusive
Mehrsprachig
Designvorlagen
AI Generator, Tiktok, Instagram
All features
Features
Tariff features
AI Generator
Tiktok
Instagram
Analytics
Amazone
eBay
B2B
Provider features
DDoS protection
365 Tage Support
ISO 27001 certified
Nutzung von Ökostrom
24h Support
AI Generator
Tiktok
Instagram
Analytics
Amazone
eBay
B2B
£80.40*
Average price per month
£110.40/Month
Contract term: 12 Months
Tariff details
Price details
Monthly price
£110.40
Offer price
(6 months)
£50.40
Setup fee
Free
Contract term
12 Months
Avg. price/month
£80.40
Cost 12 months
£964.80
Cost 24 months
£2,289.60
Deals
1
-
Save 48% on E-Commerce Website Builder
E-Commerce Website Builder Plus Save 48% £1.20 /month for 6 months i...
* At hosttest, only a selection of providers can be found. Offers marked with an asterisk have additional conditions on the offer detail page. More information about our ranking and sorting details.
* All prices on this page are net prices and are subject to the applicable VAT.
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Online shop builder comparison
Comparison of online shop builder systems
Do you want to create your own online shop, sell products online and start without any coding skills? An online shop builder typically provides design templates, product management, a shopping cart, payment options, shipping settings and hosting — usually all from a single provider. Compare suitable online shop builders here and find the system that suits your shop project.
Explained simply
What is an online shop builder?
An online shop builder is a system that lets you create your own web shop without having to programme it yourself. Instead of assembling technical components such as Web hosting, shop software, payment integration, design and security updates separately, you get a ready-made platform that combines all the key functions required for selling online.
Typical features include modern design templates, a visual editor, product management, a shopping cart, the checkout process, payment options, shipping options, basic legal settings, SEO features and often marketing tools as well as AI-assisted features. The provider also takes care of hosting, updates and technical security.
Online shop builders, like classic website builders, are particularly aimed at beginners, the self-employed, small businesses, local retailers, creatives and service providers who want to sell online quickly and with as little hassle as possible.
🛒
Get your own online shop quickly
An online shop builder handles many technical tasks for you. You can focus more on products, content, design, marketing and customer service, while the provider supplies the technical platform.
Use cases
Who is an online shop builder suitable for?
Online shop builders are particularly suitable for projects where a quick, clear and as simple as possible entry into e‑commerce is desired.
Beginners
Those selling online for the first time benefit from guided setup, design templates and an easy‑to‑use interface without deep technical knowledge.
Small businesses
Small retailers, tradespeople or local businesses can make products and services visible online and build additional sales channels.
Self‑employed
Self‑employed individuals can offer digital products, physical goods, consultancy packages, courses or creative services through their own online shop.
Creatives & artisans
For handmade products, art, fashion, jewellery, décor or specialist ranges, online shop builders provide an easy route to your own sales channel.
Local retailers
Retailers with a physical shop can complement their range online, offer collection options or reach new customer groups via the internet.
Testing new business ideas
Anyone wanting to test a product idea can start quickly with a builder without immediately investing in a custom‑developed shop solution.
Advantages & Limitations
What advantages does an online shop builder offer?
Online shop builders are particularly popular because they reduce many technical hurdles. They provide a quick start, easy operation and an all-in-one package for selling online.
Advantages of online shop builders
- Create a shop without programming knowledge
- Design templates and a visual editor
- Hosting, updates and technical maintenance usually included
- Product management, shopping cart and checkout process integrated
- Payment methods and shipping options easy to set up
- Mobile-optimised designs for smartphone and tablet
- SEO, marketing and discount features often included
- Quick start with predictable costs
What to watch out for
- Less flexible than custom-developed shop systems
- Design and features depend on the provider
- Higher plans may be required as you grow
- Transaction fees or additional costs may apply
- Data export and switching providers may be restricted
- Not every system is suitable for large product ranges
- Legal requirements must be carefully addressed
AI features
Online shop builders with AI assistance
Modern online shop builders increasingly rely on artificial intelligence. AI features can make getting started easier, create content faster and assist with design, product descriptions or search engine optimisation.
Texts
Product descriptions
AI assistants can suggest product texts, category texts, headings or short marketing copy. Especially with many products, this can significantly speed up creation.
SEO
Search engine optimisation
AI can help with meta titles, descriptions, keywords or structured text suggestions. However, results should always be reviewed and adapted to the target audience and product range.
Design
Layout suggestions
Some systems suggest suitable colours, fonts, imagery or page structures. This creates a professional initial shop design more quickly.
Marketing
Discounts & campaigns
AI can assist with promotion ideas, newsletter copy or social media content. For small shops, this can be a practical productivity advantage.
Optimisation
Conversion tips
Some systems provide tips to improve product pages, the checkout process or user guidance. However, the key question remains whether the suggestions fit the target audience and the offering.
Selection criteria
What should you look for when comparing online shop builders?
Not every online shop builder suits every business model. Key factors are feature set, payment methods, shipping options, design, legal compliance, marketing, support and costs.
Feature set
First consider what your shop needs to be able to do. Important items include product variants, categories, inventory, vouchers, discount promotions, customer accounts, digital products or multilingual shops.
Payment methods
A good shop should support common payment methods. These can include PayPal, credit card, Klarna, Apple Pay, Google Pay, SOFORT (instant bank transfer), payment by invoice or prepayment.
Shipping options
Check whether you can set up national and international shipping zones, shipping cost rules, collection, free shipping, carriers and tracking functions.
Design & customisability
Modern templates and mobile optimisation are important. Pay attention to how much you can customise colours, fonts, layouts, product pages, the homepage and the checkout to match your branding.
User-friendliness
A clear backend saves time. Products, orders, customers, vouchers and content should be easy to manage without a long learning curve.
Legal compliance
Especially in German-speaking countries, an imprint (Impressum), privacy policy, cookie notices, cancellation information, price indications, shipping information and legally compliant ordering processes are important. Many providers supply templates or integrations for these.
SEO & marketing
So your shop can be found, you should be able to optimise meta titles, descriptions, URLs, product copy and images. Newsletters, discount campaigns, social media integration and tracking options are also helpful.
AI assistance
AI features can provide design suggestions, product copy, SEO copy or marketing ideas. For beginners this can speed up the launch and simplify routine tasks.
Support
When technical or business-critical issues occur with your shop, fast support is important. Check whether help is available via email, chat or phone and what hours the provider is reachable.
Costs & contract terms
Compare monthly prices, transaction fees, payment provider costs, add-on features, domain, email, storage, contract lengths and notice periods.
Terms explained
Important online shop terms explained simply
When comparing online shop builders, many terms appear. The most important ones can be quickly categorised once it is clear what role they play in running the shop.
Shopping cart
The shopping cart collects products that customers want to buy before they proceed to checkout and complete the order.
Checkout
The checkout is the order process. Here customers enter their address, shipping method and payment method.
Product variants
Variants are different versions of a product, for example size, colour, material or quantity.
Payment providers
Payment providers enable payments by credit card, PayPal, invoice, Klarna, Apple Pay or other payment methods.
Shipping zones
Shipping zones define which countries or regions are served and what shipping costs apply there.
SEO
SEO stands for search engine optimisation. The aim is to make product pages and categories easier to find.
Conversion rate
The conversion rate shows how many visitors actually make a purchase or perform a desired action.
Legal texts
Legal texts such as legal notice, privacy policy, terms and conditions or cancellation policy are particularly important for legally compliant shops.
Selection guide
Online shop builder or e-commerce platform?
An online shop builder and an e-commerce platform pursue similar goals but differ in ease of entry, flexibility, effort and scalability.
An online shop builder is better if …
- you want to start quickly and easily
- you have no coding knowledge
- you want hosting, design and shop features from a single provider
- you want to sell a small or medium-sized range of products
- you prefer predictable monthly costs
Shop hosting is better if …
- you need more flexibility and extensibility
- you are planning a growing or complex shop project
- you need many integrations and customised processes
- you have specific requirements for design, checkout or inventory management
- you anticipate technical work or engaging external service providers
WooCommerce is better if …
- you already use WordPress or want to use it
- you need many extensions and high customisability
- you can organise hosting and technical maintenance yourself
- you want full control over content and shop structure
- you can take on more responsibility for updates and security
Shopify & similar platforms are better if …
- you are looking for a specialised e-commerce platform
- you want to grow more rapidly
- you want to integrate many apps, payment methods and sales channels
- you want to sell internationally
- you accept higher ongoing costs if the feature set fits
Practical
Which features should an online shop builder include?
A good online shop builder should not only look good but also provide all essential features for selling, administration, marketing and customer service.
Products
Product management
Products should be creatable with images, descriptions, prices, variants, stock levels, categories and optional additional information.
Payments
Payment processing
Common payment methods should be easy to activate. Important are transparent fees, reliable processing and a trustworthy checkout.
Shipping
Shipping rules
Shipping costs, delivery countries, collection options, free shipping and carriers should be flexibly configurable.
Design
Templates
Mobile-optimised templates help you launch professionally and quickly. At the same time there should be enough room for your own branding.
Marketing
Discounts & vouchers
Discount codes, promotional prices, vouchers, newsletter integration and social media features help with marketing and customer retention.
Operations
Hosting & security
Hosting, SSL, updates and technical security are included with many builders. This significantly reduces administrative effort.
Costs
How much does an online shop builder cost?
Costs depend on the provider, plan, feature set and business model. Simple shop builders often start with low monthly prices, while larger plans offer more products, additional payment methods, improved marketing features, multilingual stores or advanced analytics.
In addition to the base price you should also consider transaction fees, payment provider fees, domain costs, email features, apps, extensions, legal texts, premium templates and possible costs as your product range grows.
€
Don't just compare the starting price
A cheap plan can be sufficient to get started. If you later need more products, better marketing features, more payment methods or international functions, a higher plan may become sensible. That's why it's worth looking at long-term costs.
Recommendation
How to find the right online shop builder
The right online shop builder depends on your product range, target audience, payment methods, shipping, design requirements and growth expectations. Use free trial periods where possible to test the backend, product management, design templates, checkout and support yourself.
For beginners:
look for ease of use, good templates, guided setup and clear pricing.
For small businesses:
check payment methods, shipping rules, legal compliance, SEO, support and mobile optimisation.
For growing shops:
compare product limits, integrations, marketing tools, multilingual capabilities and export options.
FAQ
Frequently asked questions about online shop builders
What is an online shop builder?
An online shop builder is a system that lets you create your own webshop without any programming knowledge. Design, product management, shopping cart, payment methods, shipping and hosting are often already integrated.
Who is an online shop builder suitable for?
An online shop builder is particularly suitable for beginners, the self-employed, small businesses, local retailers, creatives and anyone who wants to sell online quickly and easily.
Can I create an online shop without programming skills?
Yes — that is exactly what online shop builders are designed for. They offer visual editors, templates, wizards and ready-made shop functions so you can get started without coding.
What is the difference between an online shop builder and an e-commerce platform?
A builder is particularly quick and easy to set up. An e-commerce platform usually offers more flexibility, extensibility and scalability, but often requires more onboarding or technical know-how.
Which payment methods should an online shop builder support?
Common payment methods such as PayPal, credit card, Klarna, Apple Pay, Google Pay, invoice, prepayment or Sofort (instant bank transfer) are important. Which methods make sense depends on the target audience and country.
Are online shop builders legally compliant?
Many providers offer features or templates for legal notice, privacy policy, cookie notices, the right of withdrawal and the order process. Nevertheless, legal information should be carefully checked and, if necessary, prepared professionally.
How much do online shop builders cost?
Costs depend on the provider and plan. In addition to the monthly fee, transaction fees, payment provider charges, domain costs, apps, extensions or higher plans for growth can become relevant.
What benefits do AI features offer in an online shop builder?
AI features can help create design suggestions, product descriptions, SEO content, marketing copy or campaign ideas. They save time but should always be reviewed for accuracy and language.
Can I sell internationally with a builder?
That depends on the provider. For international sales, multilingual support, multiple currencies, shipping zones, tax rules and suitable payment methods are important.
What should I look for when comparing online shop builders?
Important factors include ease of use, design, product management, payment methods, shipping, legal compliance, SEO, marketing, support, costs, AI features and potential limits to growth.
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