Affiliate Marketing and Partner Programs for Hosting Providers

Partner programs are an easy and cost-effective way for web hosting providers to turn their existing customers into new customers without a significant marketing effort. What originally started as a simple referral of existing customers is now professionally utilised by many resellers and affiliates to earn money and finance large online projects.

Successful partner programs for web hosting providers, where commissions are paid for referred web space packages, server solutions, and additional services such as ordered domains or SSL certificates, are a true win-win situation for all parties involved. After all, this creates a good opportunity to reward customers for independently referring new customers. It's not always just about direct profit, but sometimes about simply increasing the rate of new customers.

Here we present the best web hosting partner programs that allow you to quickly and easily get started in affiliate marketing:

All-Inkl.com Partner Program

The program of the popular web hosting provider All-Inkl.com is a good example of the simple and rather rudimentary programs of this kind. It is an in-house program where a separate registration through an external affiliate service provider is not necessary. Existing customers have the opportunity to easily refer new customers and receive a small commission without much effort. This commission is credited directly to their own customer account and can, for example, cover the costs for a month. With a simple web hosting package, the customer receives €10 here, which can increase to up to €20 depending on the package size. For servers, one can earn up to €125, of course, significantly more money, but what is the likelihood of a referral in this area for regular customers? Therefore, this program is recommended only for existing customers who work in the industry themselves, for example, in online marketing.

All-Inkl partner program (Source: All-Inkl)

Hosteurope's Partner Program

Hosteurope's program Hosteurope is primarily aimed at its own customers as well. The key difference compared to the competitor All-Inkl is likely the selection of packages and prices. Here, one can not only refer web hosting or servers to other people but also services, email packages, domains, and other items that can be found in Hosteurope's product portfolio. It must be said that the prices make referrals at least in a professional manner not really worthwhile. However, the selection for referrals by their own customers is a bit better. Hosteurope's partner program is managed through the well-known affiliate service provider Awin. Those looking to earn commissions here must first register there.

Hosteurope partner program (Source: Hosteurope)

Checkdomain's Partner Program

With the affiliate program from Checkdomain, partners can earn high commissions of at least 40% on the revenue generated by a referred customer. This applies to all products in the Checkdomain range, from domain registration to web hosting and server solutions, as well as additional services like the RankingCoach search engine optimisation or SSL certificates. Partners can also benefit from advantages such as fast payouts and a personal contact person. Participation in the Checkdomain affiliate program is through Germany's largest affiliate network, Awin.

Affiliate program by Checkdomain (Source: Checkdomain)

The Affiliate Program by Dogado

Similarly, the affiliate program by Dogado is appealing to affiliates due to the high commissions of up to 40% on the revenue generated by a referred customer. The wide range of products, from web hosting packages to Hosted Exchange solutions and online backup and data protection, offers suitable offers for a particularly broad target audience. Partners in the Dogado affiliate program can especially look forward to the long cookie durations of 40 days. Participation in the affiliate program is also through Germany's largest affiliate network, Awin.

Affiliate program by Dogado (Source: Awin)

The Affiliate Program by Alfahosting

The affiliate program by Alfahosting is particularly interesting due to the attractive lifetime compensation. Affiliates here not only receive a one-time payment when a referred customer orders a product, but the commissions are paid as long as the referred customer remains a customer at Alfahosting. For example, if the referred customer renews their webspace package every year, the partner will receive compensation each year as well. The exact commissions for each product and registration for the affiliate program are done directly through the Alfahosting website.

Affiliate program by Alfahosting (Source: Alfahosting)

The Affiliate Program by Webgo

The hosting provider Webgo offers two different partner programmes where commissions can be earned for referred products. This includes web hosting packages and server products, as well as additional features like the website builder and the Ranking Coach. The simple partner programme is available to everyone and can be accessed through affiliate partner networks. The special in-house partner programme is specifically aimed at IT service providers and offers up to 50% higher commissions. Additionally, attractive special rates exclusively available to partners can be promoted here.

Webgo partner programme (Source: webgo)

Netcup Partner Programme

With the partner programme of Netcup, attractive lifetime commissions can be earned. The web host currently rewards a minimum of 10% of the invoice amount for each referred customer. This means that earnings can even increase automatically over time if the referred customer later orders additional products. Partners can use special promotional materials to direct potential customers to Netcup's offers. Particularly interesting are the special voucher codes that allow customers to secure attractive special conditions on selected products.

Netcup partner programme (Source: netcup)

PixelX Partner Programme

The partner programme of PixelX offers attractive commissions for referring web space packages. As an affiliate partner of PixelX, commissions of up to £52 per sale can be earned in the categories of Cloud Web Hosting, WordPress Web Hosting, or Nextcloud Hosting. Simply integrate pre-made text links or banners on your own website. If a visitor to your website then clicks on one of these promotional materials and places an order with PixelX, the commission will be credited. The partner programme is managed through the Superclix affiliate network.

PixelX partner programme (Source: pixelx)

FAQs for Hosting Provider Partner Programmes

Here we aim to provide you with answers to frequently asked questions about affiliate marketing and partner programs for web hosting providers:

What is Affiliate Marketing?

Affiliate marketing is an online-based distribution system where partners receive a commission for referring products and services on the internet. The collaboration typically occurs between a seller (also known as a merchant) who offers the products and services, and a website operator (also known as an affiliate) who refers these offers to their own website visitors. For every successful business transaction in the form of a lead (sales contact) or sale, the seller pays a commission to the affiliate.

How does Affiliate Marketing work with Web Hosting Partner Programs?

In the case of web hosting partner programs, affiliate marketing works as follows. The web hosting provider provides the affiliate with advertising materials such as images and special links, which the affiliate integrates into their own website. If a website visitor is interested in the hosting offers and clicks through the special link to the hosting provider's website to order a specific web hosting package, the affiliate earns a commission for that sale.

How much money can be earned with partner programs for hosting providers?

The amount of commissions for referred sales typically depends on the level of revenue generated. The more expensive the product referred by the affiliate, the higher the commission. In the web hosting sector, cheap web space packages are usually rewarded with low double-digit euro commissions. However, when it comes to referring server solutions, affiliates can earn even mid-triple-digit amounts as commissions. In addition to sales-based commissions, some web hosts also offer attractive incentives such as so-called lifetime commissions. With lifetime commissions, the affiliate can expect to receive commissions throughout the entire duration that the acquired customer remains with the web host.

Is a web hosting partner program worth it or not?

Participating in a web hosting partner programme is beneficial for all parties involved in most cases. Web hosts can acquire new customers more quickly without having to incur high marketing costs. In addition, existing customers are rewarded for referrals, which in turn strengthens customer loyalty. For website owners, integrating advertising material from their own web host provides a good opportunity to at least cover hosting costs through a few referrals without much effort. Those operating a larger online portal with a relevant target audience can even generate regular good income through web hosting partner programmes.

You too can benefit from web hosting partner programmes and generate additional income. Simply choose the best affiliate programme for hosting providers and start earning commissions!