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Start tenderContent Specifically for Adults - .adult Domain
With the .adult domain, the registrar ICM Registry expands its offering, having already operated a generic Top Level Domain (gTLD) aimed at adults since 2011 with .xxx. In addition to these two, ICM Registry also manages the extensions .sex and .porn, which were made available for registration in 2015. The applications for the introduction of all four extensions sparked controversial discussions about whether these terms were permissible in terms of public morality. However, the "Independent Objector" panel created by ICANN determined that there was no globally valid violation of moral standards and that these extensions could even help regulate the market.
What are the characteristics of the .adult domain?
Outside the legal framework, the .adult domain is not subject to any content-related or functional restrictions and can be used for any commercial and private purposes. However, due to its explicit designation with the English term for adult in the sense of legal age, the focus is on explicit content not suitable for minors. These may include pornography, dating agencies, escort services, or gambling.
What are the advantages and disadvantages of a .adult domain?
Advantages:
- Clear reference to content targeting adult users
- Liberality in assigning Second Level Domains
- Many desired domains available
- Free use for content allowed
- No restrictions on registration
Disadvantages:
- Moral concerns in parts of the population
- Collective blocking of the .adult domain by censorship in some countries
- Annual costs in the low three-digit range
- Subjective reservations about credibility possible
Which gTLD can serve as a replacement for a .adult domain?
Prinzipiell bietet die .adult Domain ähnliche Bedingungen wie andere offene gTLD und TLD inklusive der populärsten Endungen .com
, .net und .org und länderspezifischer Domainendungen (ccTLD) wie .de oder .at. Aufgrund der Kosten und der gewählten Bezeichnung bietet sie sich allerdings vornehmlich für kommerzielle Projekte an, die sich ausschlieÃlich an einen volljährigen Kundenkreis richten. Bei privaten Zwecken empfehlen sich hingegen günstigere und ebenfalls frei verwendbare Alternativen wie etwa .online, .site oder .blog an, bei denen ein multipler Domaincheck eine passende Wunschadresse anzeigt.
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