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The .berlin domain was the world's first city-specific top-level domain. The rights were secured by Dirk Krischenowski, the founder of dotBERLIN GmbH & Co. KG. The allocation started on March 18, 2014 at 11 am. Around 20,000 city domains were registered after about 20 minutes. The web address with the first city domain in the world was wohnheim.berlin. By October 7, 2017, there were 54,369 internet addresses with the new city domain. On average, the prices for .berlin domains range from around 30 to 60 euros depending on the provider.
Registration Guidelines for .berlin Domain
The generic top-level domain .berlin can be registered by anyone who can prove a connection to the German capital. This includes those who, for example, have a primary or secondary residence, business premises, a company, or a branch in Berlin. Even non-Berliners can register a city domain .berlin through a contact person based in the federal capital or a trustee. However, the content of the website must have a direct reference to the city of Berlin.
Setting Up a .berlin Desired Domain
The minimum length of the domain is 1 character and the maximum length is 63 characters. When choosing the desired domain, letters, numbers, and in some cases Latin and Cyrillic special characters can be used. Hyphens are also allowed as long as they are not at the beginning, the third and fourth positions, or at the end.
Memorable and Locally Connected Domains
The city top-level domain .berlin is easily understandable. Internet users can directly associate websites and content with the capital city of Berlin. Furthermore, the city-specific domain, through its allocation guidelines, increases trust among readers and customers compared to a traditional .com web address. The operators dot.berlin determine who is allowed to register the city domain and have insight into how it is being used at all times. Companies, associations, and service providers signal a strong connection to their hometown with a .berlin internet address. Another argument for registering a Berlin top-level domain is that significantly fewer addresses are assigned compared to a .de domain. This makes the chance of finding a memorable desired address for commercial, social, or private websites much higher with a city extension.
.berlin Domain - the advantages at a glance:
Represents local connection to the city of Berlin
Memorable addresses for internet users
Enhances trust through allocation guidelines
Alternative Domains for Industry-Specific Online Presence
Due to the variety of new TLDs, there are a number of alternatives available. With the .blog Domain, for example, Berlin entrepreneurs who want to run a blog alongside their commercial website have an option. For the Berlin tourism and gastronomy industry, there are several options to choose a industry-specific domain such as the .reise Domain, .hotel Domain, or .pizza Domain.
