.hotel Domains in Price Comparison

Trust-Boosting Industry Top-Level Domain with .hotel

The new top-level domain .hotel is a self-explanatory hospitality domain extension for the international space. The launch of this nTLD, assigned to hotels, hotel associations, and hotel chains, is expected to take place in 2017 or 2018. The Internet organisation ICANN awarded the registration rights to the Luxembourg-based Hotel Top-Level Domain S.à.r.l. with German involvement. The exact launch date and prices are not yet known. Hotel owners or marketing organisations in the hotel industry can already pre-order a .hotel TLD for free from various providers on the Internet. During the sunrise phase, usually two weeks before the public release, brand owners will have the opportunity to register their brand under a hotel domain. Only after this phase will the nTLD be available for registration by other interested parties.

What allocation policies can be expected for the .hotel domain?

The registration of an industry domain is expected to be limited to members of the hospitality industry. This is intended to ensure that internet users worldwide, when searching for accommodation and accessing a .hotel domain, land on a website of a wellness, apartment, beach, or city hotel. The .hotel registration policies and any restrictions have not yet been announced.

How do hotels benefit from a .hotel domain?

Many people looking for accommodation now turn to the internet. With the new TLD, websites renting hotel rooms are more easily recognisable. At the same time, the relevance of a trade fair hotel and other types of hotels increases for relevant search terms. Particularly smaller and medium-sized hotels are likely to benefit economically from the trust-boosting industry nTLD .hotel, with better visibility and higher click-through rates for potential customers on Google & Co. Additionally, hotel owners have the opportunity to set up a location-specific hotel website alongside www.hotelname.hotel, such as www.frankfurt-airport.hotel or www.ismaning.hotel, which is no longer possible with www.ismaning-hotel.de, for example.

Benefits of the .hotel domain extension at a glance:

• Internationally understandable domain extension
• Web presence expandable geographically with regions or place names.hotel
• Industry TLD instils trust in customers through better recognisability
• Increased relevance on search engines for industry-related search terms

What options are available for the .hotel industry domain?

Another option for improving the online presence of hotels and hotel associations is with city- or region-specific domains such as the .koeln domain, .nrw domain, or .ruhr domain. For informative websites like booking portals or review platforms, the .hotels domain is more suitable than .hotel. Apartment owners have the option of a sector-specific URL with the .apartments domain.